On last evening, Chicago’s rising socialite, Julius Martin presented his trunk show collection of his very own Berdan New York collection. Berdan New York is a line of intimate apparel for men that is slated to rival brands such as David Beckham and Gianni Versace. Allure and finesse was the theme of the evening. The event was held at the posh Red Kiva lounge and began the hour before sunset…how sexy…As guest descended and lavished upon specialty drinks, the music filled the air and beautiful male models haphazardly lined the stage throughout the night in pieces from Berdan’s fall collection. The Berdan collection is rapidly transcending the market with a focus on quality and detail. Their brand is centered on the mindset that underwear is the first thing you put on and last thing you take off. The business line has strategically realized that intimate apparel is very personal because it’s the closest fabric to your body. The line is destined for greatness and I am proud to call Julius a friend. As I type this entry, I am wearing my complimentary set of yellow and pink Berdan briefs. I have been known to be a collector of luxury men’s intimate apparel. John Galliano, Versace and David Bechkam are my proven favorites. I am now adding Berdan to my list. The structure, comfort, detailing and quality is breathtaking and the price point is affordable. I am raising my glass in cheers to a job well done. Berdan New York, has effectively gained a new client….I adore!!!